Here's why you can't afford to skip a quarterly 'Content Audit'
As a digital marketer, you probably know that creating high-quality content is critical to attracting and retaining readers. But what about the content you've already published?
Are you sure it's still relevant and effective?
A quarterly content audit is the best way to find out.
What is a content audit?
A content audit is a process of evaluating and analyzing your existing content to determine its effectiveness and relevance. The goal is to identify areas for improvement and make data-driven decisions about what content to keep, update, or remove. Why perform a quarterly content audit?
1. Keep your content up-to-date
The world is constantly changing, and your content needs to keep up. By performing a quarterly content audit, you can identify outdated or inaccurate information and update it to reflect current trends and best practices. This ensures that your content remains relevant and valuable to your readers.
2. Improve your SEO